ashley-bishop-helth-my-missionBW MY MISSION

Optimise the Physical & Mental State


My mission

I optimise the health of CEOs, MDs and Senior Executives  like you who want to look, feel and perform at your best in every area of your life, for life.

As a highly driven business man or woman, you have dedicated many years of your life to building a profitable business (and perhaps even raising a family).

But your success has come at a very personal sacrifice.

You look at your company with a sense of pride and achievement – but you look at yourself in the mirror and feel like you have failed. You’ve piled on the pounds; you’re on the edge of burnout; you feel like your get up and go has gotten up and gone. You’re struggling to keep up with the demands of work and family life, and you feel like there are never enough hours in the day for the things you love.

It’s no way to live.

I want to help you snap out of it. I want to help you overcome the obstacles that are preventing you from becoming the best you can possibly be. I want to help you incorporate a straightforward, time-efficient plan into your daily routine that will not only become habitual, but that will create lifelong results in the form of an incredible transformation.

Because looking and feeling your best isn’t about vanity. It’s about having more confidence. It’s about being able to tap into energy on demand, so you can do more, be more. It’s about having the clarity of focus to make better decisions – and the presence of mind to tackle new challenges head-on.


I’ve been in your shoes

I’ve been working in the health and fitness industry since I left school in 2000. For many years, I was passionate about helping my clients improve their wellbeing – but I wasn’t applying the principles of healthy living to myself.

Life was busy. I was working 70+ hour weeks whilst trying to fit in quality time with my family. I was finding it so difficult to balance my professional life with my personal life that I had zero time to look after me, and before long, this began to affect me both physically and mentally.

I was unfit. I was three stone overweight. I was stressed. I was snapping at my wife and kids. I was living off sugary, highly processed foods and relying on the short bursts of energy they gave me to get through each day. Unsurprisingly, I was constantly exhausted, I was struggling to stay motivated for my clients, and I was terribly unhappy with what I saw every time I caught a glimpse of myself in the mirror.

I had no energy, no enthusiasm. I certainly wasn’t thriving. I was just surviving.

A few years ago, I realised this wasn’t the kind of life I wanted to live. I overhauled my diet, made time for exercise, and found strategies to help me manage my ever-growing to-do lists. I saw improvements within a matter of weeks; I had more energy, I felt lighter, and I felt more confident in myself and my abilities to be a leader. Other people noticed the change in me, too – especially my family, who, for a long time, had wanted their old husband and daddy back.

After losing the excess pounds and seeing incredible results from my new approach, I knew I wanted to help other burntout business owners get their lives back on track.

I now do this by offering tailored health and performance plans for men and women that are based on my 3F Framework. By introducing you to achievable strategies that are based on the principles of Focus, Function and Fuel, I will provide you with your very own roadmap for personal and professional effectiveness.


I'm here to:

Support you

I’ll champion you and I’ll motivate you to be better – even on the days when you feel like slipping back into your old, unhelpful ways!

Educate you

I’ll teach you speedy, straightforward and sustainable systems that will improve your life at the highest possible level.

Lead you to a better life

I’ll challenge you to seize the day. I’ll give you direction and I’ll offer you unbridled support, especially when you feel like throwing in the towel.



Arrange your free diagnostic health & performance consultation now!


I am an experienced, Essex-based health and performance coach who specialises in transforming the lives of burnt-out Senior Executives.

Working hours

Monday – Friday:
07:00 – 21:00

07:00 – 16:00

Sunday Closed

Our socials